Personal Brand Photography

PERSONAL BRANDING PHOTOSHOOT in San Diego

Perfect for Female founders, coaches, chefs, creatives, website relaunches, and media kits.

Your brand is more than a logo—it's you. This session goes beyond headshots to create intentional imagery that reflects your mission, values, and personality. We'll craft a photo experience that feels authentic and elevated, designed to help you show up confidently wherever your audience finds you.

Woman sitting inside a beauty salon, with a sign that says 'b.b. BELLA DERMA' on a wooden slatted wall behind her.
A woman with blonde hair and light skin standing in a room with a mirror and white tulips in the background, wearing a beige sleeveless top and white pants.
A woman with shoulder-length dark brown hair, wearing a blue blouse with a subtle pattern, smiling outdoors among greenery.
A woman in a floral dress walking through a vineyard, holding two bottles of wine, with hills in the background.

Branding is personal — your photos should be too.

As a lifestyle and portrait photographer with 10+ years of experience, I create elevated, strategic imagery for entrepreneurs, creatives, and women-led brands ready to be seen.

With a background in creative direction, design, and styling, I blend storytelling with marketing insight to craft visuals that not only look beautiful—but build trust and drive results.

Whether you're launching, rebranding, or refreshing, my collaborative process translates your essence into visuals that connect and convert.

Here’s how we can work together…

PERSONAL BRANDING PHOTOGRAPHY

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PERSONAL BRANDING PHOTOGRAPHY 〰️

SIGNATURE BRAND EXPERIENCE

A full-scale brand shoot that tells your story across multiple settings and styles. Best for launches, websites, press kits, and personal brands wanting standout content.

Investment: $2,850

Includes:

  • Strategy Call & Shot List Creation

  • Up to 4-hour shoot

  • Up to 2 locations (e.g., studio + café, outdoor + workspace)

  • Unlimited outfit changes

  • Includes 60 final retouched images curated for cohesive storytelling.

  • Creative direction, moodboard, and custom shot plan

  • Studio or location fee included (within San Diego metro)

  • Commercial usage rights

A woman with wavy brown hair standing by a bed, holding a mug, smiling, and looking to her left in a sunlit room with large windows and greenery outside.
A woman standing outdoors in a garden, smiling while holding a white mug in one hand and a closed laptop in the other, with a wooden fence and trees in the background.

MODERN BRAND
STUDIO SESSION

Clean, elevated branding in a controlled environment—perfect for entrepreneurs who want modern, editorial-style portraits.

Investment: $1,550

Includes:

  • Strategy Call & Shot List Creation

  • 2-hour studio shoot

  • 1 studio space with a lifestyle & seamless setup

  • Up to 4 outfit changes

  • Includes 40 final retouched images

  • Creative direction + Prop styling

  • Studio rental included

A woman with blonde hair wearing a black blazer, black turtleneck, black pants, and nude heels standing against a dark background.
A smiling woman with long blonde hair, wearing a white striped blouse, leaning over a desk in an office with large windows and a brick wall in the background.

SEAMLESS SESSION

Seamless-Only Branding Portraits
A modern, minimalist portrait experience using a single-color seamless background. Designed for entrepreneurs and professionals who want high-impact images without the frills—clean, confident, and on-brand.

Investment: $950

Includes:

  • Strategy Call & Shot List Creation

  • 1-Hour Studio Session

  • Seamless Backdrop (Choice of 1 Color)

  • Up to 2 Outfit Changes

  • Includes 20 Final Retouched Images

  • Posing Direction + Creative Guidance

  • Studio Rental Included

A woman with wavy blonde hair, wearing glasses and an orange blazer, smiling with arms crossed against a beige background.
A smiling woman stands against a blue background, crossed arms, wearing a blue jacket and white pants.
A woman with long brown hair wearing a blue blazer, smiling while holding an open laptop against a blue background.
A woman with braided hair smiling, wearing a white blazer over a beige blouse with crossed arms, standing against a peach-colored background.
A woman with long blonde hair wearing a black dress and a gold chain necklace standing outdoors amidst green tropical plants.
A woman standing outdoors in a garden, smiling, holding a white mug in her right hand and a silver laptop in her left arm, with a wooden fence and lush greenery in the background.
A woman with long brown hair, wearing a bright coral dress with white floral patterns, leaning against a large rock by the ocean on a sunny day.
A woman in a floral dress walking through a vineyard holding two bottles of wine. The vineyard has rows of grapevines and green rolling hills in the background on a sunny day.
Woman in black blazer sitting on teal armchair in modern interior with shelves, plants, and framed artwork
A woman in a colorful floral dress chopping vegetables in a modern kitchen.
A close-up portrait of a young woman with long, wavy blonde hair, smiling, on a sandy beach.
A woman in a straw hat and white shirt picking peaches from a tree in her backyard, smiling happily.
A woman with blonde hair smiling outdoors in a garden, wearing a colorful, patterned dress with birds and foliage.
A woman with long hair wearing a black top, sitting at a white desk, smiling while working on a laptop with a microphone attached, in a modern room with white textured wall, hanging light, plant, and office supplies.
A woman with blonde hair wearing a sleeveless black top, sitting on a wooden chair indoors, with a green plant and a white pot in the foreground.
A blonde woman in a black blazer and white top, smiling while sitting against a brick wall background.
A woman with long black hair and red lipstick smiling at the camera, wearing a white uniform with a yellow "sunny" badge, in front of a colorful amusement park background with rides and a rainbow umbrella.
Woman in a long beige dress standing on a sandy beach with large moss-covered rocks and palm trees in the background, under a partly cloudy sky with birds flying.
A woman with wavy hair in a pink blouse and white apron is smiling and tossing a yellow apple in the air inside a bright kitchen with open blinds. There is a wooden bowl of bananas and other fruit on the table nearby.
A woman with long blonde hair, wearing a black blouse and yellow pants, standing indoors next to a green plant and a colorful pineapple painting on the wall.
A woman with wavy brown hair wearing a white and green patterned dress holding a mug, standing in a sunlit room near a large window.
A woman with wavy blonde hair, wearing a white blazer and beige top, stands behind a wooden table with a closed silver MacBook laptop, in front of an abstract colorful painting in an office setting.
A woman standing indoors next to a wooden swing and a green couch. Behind her is a decorative green wall with a neon sign that says 'Treat Yourself' and a framed pineapple painting.
A woman with long, blond hair and light makeup standing indoors next to a potted olive tree with black olives. She is wearing a colorful, patterned blouse and black pants, with her hands in her pockets.
A woman with shoulder-length dark brown hair and blue eyes, wearing a navy blue blouse, standing outdoors among green trees and foliage.
A woman with blonde hair wearing a beige sleeveless top and white pants stands indoors near a mirror with white tulips reflected behind her.
A woman with long blonde hair, wearing a green satin blouse and black skirt, standing in front of a wooden wall with a plant nearby, looking at the camera with a slight smile. 
Other Photography Services

San Diego Personal Brand Photographer

Rooted in the coastal charm of La Jolla, California, I create personal branding photography for purpose-driven women, creative entrepreneurs, and modern professionals. Serving San Diego and neighboring coastal areas, I partner with founders, coaches, and service providers to craft refined, story-forward imagery that builds connection, enhances credibility, and helps your brand show up with confidence.

FAQs

  • A personal branding session goes beyond a traditional headshot — it captures your personality, lifestyle, and the essence of your brand through intentional, storytelling-driven imagery designed for your website, social media, and marketing platforms.

  • Sessions typically include a strategy call, shoot planning, multiple outfit changes, location guidance, and a curated gallery of high-resolution, edited images that align with your brand identity.

  • I’ll guide you through everything — from outfit selection and prop ideas to posing tips and visual direction. You’ll also receive a prep guide to help you feel confident and camera-ready.

  • Sessions can take place on-location, at your workspace, in-studio, or at a lifestyle setting that reflects your brand. I’ll help you choose a location that supports your visual goals.

  • Packages start at $950 and vary based on shoot length, number of looks, locations, and deliverables. Custom quotes are available for more in-depth content needs or recurring monthly sessions.

Daniela Larsen with long, light brown hair and a patterned, sequined dress, smiling and posing with one hand on her hip against a solid blue background.

"It all begins with intention. Whether you're launching a brand, showcasing a product, or elevating your space, my commitment is to create photography that reflects your purpose and positions you to stand out—elegantly and effectively."

Daniela

Personal Branding & Portrait Photography

Daniela Larsen is a La Jolla-based Personal Branding and Lifestyle Product Photographer who blends creative direction and storytelling to help women-led brands and entrepreneurs create visuals that connect, convert, and confidently reflect their mission.

Follow Daniela Larsen on Instagram

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