Personal Brand Photography

PERSONAL BRANDING PHOTOSHOOT in La Jolla

Perfect for Female founders, coaches, chefs, creatives, website relaunches, and media kits.

Your brand is more than a logo—it's you. This session goes beyond headshots to create intentional imagery that reflects your mission, values, and personality. We'll craft a photo experience that feels authentic and elevated, designed to help you show up confidently wherever your audience finds you.

Woman sitting inside a beauty salon, with a sign that says 'b.b. BELLA DERMA' on a wooden slatted wall behind her.
A woman with blonde hair sitting on a blue velvet chair in a modern, stylish office or lounge with white shelves, artwork, and decorative plants.
A woman with shoulder-length dark brown hair, wearing a blue blouse with a subtle pattern, smiling outdoors among greenery.
A woman with light brown hair and light makeup stands indoors in front of a white shelf with glass bottles, wearing a colorful floral blouse and black pants, with a plant partially visible on her right.

Branding is personal — your photos should be too.

As a portrait and lifestyle photographer with over a decade of experience, I specialize in creating elevated, strategic imagery for women-led brands, entrepreneurs, and creatives who are ready to be seen.

With a background as a Creative Director, Product Stylist, Designer, and Entrepreneur, I bring a multifaceted perspective to every session — blending storytelling, composition, and marketing insight to ensure your photos don’t just look good, they work hard for your business.

My process is collaborative and tailored. Whether you're launching a product, refining your personal brand, or refreshing your digital presence, I help you translate what makes you unique into visuals that build trust, spark connection, and inspire action.

This is how we can work together…

PERSONAL BRANDING PHOTOGRAPHY

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PERSONAL BRANDING PHOTOGRAPHY 〰️

BRAND
STUDIO SESSION

Clean, elevated branding in a controlled environment—perfect for entrepreneurs who want modern, editorial-style portraits.

Investment: $1,550

Includes:

  • A Strategy Call & Shot List Creation

  • 2-hour studio shoot

  • 1 studio space with a lifestyle & seamless setup

  • Up to 4 outfit changes

  • 30 retouched images

  • Creative direction + light prop styling

  • Studio rental included

A woman with blonde hair wearing a black blazer, black turtleneck, black pants, and nude heels standing against a dark background.

SIGNATURE BRAND EXPERIENCE

A full-scale brand shoot that tells your story across multiple settings and styles. Best for launches, websites, press kits, and personal brands wanting standout content.

Investment: $2,850

Includes:

  • A Strategy Call & Shot List Creation

  • Up to 4-hour shoot

  • Up to 2 locations (e.g., studio + café, outdoor + workspace)

  • Unlimited outfit changes

  • All final retouched images (~100)

  • Creative direction, moodboard, and custom shot plan

  • Studio or location fee included (within San Diego metro)

  • Commercial usage rights

A woman in a long beige dress standing on a sandy beach with large moss-covered rocks and palm trees in the background, under a partly cloudy sky with birds flying overhead.
A woman with long, wavy brown hair and blue eyes, smiling at the camera, wearing a white embroidered blouse, outdoors with a blurred background of rocks and water.
A woman with long blonde hair wearing a black dress and a gold chain necklace standing outdoors amidst green tropical plants.
Woman in black blazer sitting on teal armchair in modern interior with shelves, plants, and framed artwork
A close-up portrait of a young woman with long, wavy blonde hair, smiling, on a sandy beach.
A woman with blonde hair smiling outdoors in a garden, wearing a colorful, patterned dress with birds and foliage.
A woman with blonde hair wearing a sleeveless black top, sitting on a wooden chair indoors, with a green plant and a white pot in the foreground.
A blonde woman in a black blazer and white top, smiling while sitting against a brick wall background.
A woman standing indoors next to a wooden swing and a green couch. Behind her is a decorative green wall with a neon sign that says 'Treat Yourself' and a framed pineapple painting.
Woman in a long beige dress standing on a sandy beach with large moss-covered rocks and palm trees in the background, under a partly cloudy sky with birds flying.
A woman with long blonde hair, wearing a black blouse and yellow pants, standing indoors next to a green plant and a colorful pineapple painting on the wall.
A woman with wavy blonde hair, wearing a white blazer and beige top, stands behind a wooden table with a closed silver MacBook laptop, in front of an abstract colorful painting in an office setting.
A woman with long brown hair, wearing a bright coral dress with white floral patterns, leaning against a large rock by the ocean on a sunny day.
A woman with long black hair and red lipstick smiling at the camera, wearing a white uniform with a yellow "sunny" badge, in front of a colorful amusement park background with rides and a rainbow umbrella.
A woman with long, blond hair and light makeup standing indoors next to a potted olive tree with black olives. She is wearing a colorful, patterned blouse and black pants, with her hands in her pockets.
A woman with shoulder-length dark brown hair and blue eyes, wearing a navy blue blouse, standing outdoors among green trees and foliage. 
Other Photography Services

San Diego Personal Brand Photographer

Rooted in the coastal charm of La Jolla, California, I create personal branding photography for purpose-driven women, creative entrepreneurs, and modern professionals. Serving San Diego and neighboring coastal areas, I partner with founders, coaches, and service providers to craft refined, story-forward imagery that builds connection, enhances credibility, and helps your brand show up with confidence.

FAQs

  • A personal branding session goes beyond a traditional headshot — it captures your personality, lifestyle, and the essence of your brand through intentional, storytelling-driven imagery designed for your website, social media, and marketing platforms.

  • Sessions typically include a strategy call, shoot planning, multiple outfit changes, location guidance, and a curated gallery of high-resolution, edited images that align with your brand identity.

  • I’ll guide you through everything — from outfit selection and prop ideas to posing tips and visual direction. You’ll also receive a prep guide to help you feel confident and camera-ready.

  • Sessions can take place on-location, at your workspace, in-studio, or at a lifestyle setting that reflects your brand. I’ll help you choose a location that supports your visual goals.

  • Packages start at $950 and vary based on shoot length, number of looks, locations, and deliverables. Custom quotes are available for more in-depth content needs or recurring monthly sessions.

Daniela Larsen with long, light brown hair and a patterned, sequined dress, smiling and posing with one hand on her hip against a solid blue background.

"It all begins with intention. Whether you're launching a brand, showcasing a product, or elevating your space, my commitment is to create photography that reflects your purpose and positions you to stand out—elegantly and effectively."

Daniela

Personal Branding & Portrait Photography

Daniela Larsen is a La Jolla-based Personal Branding and Lifestyle Product Photographer who blends creative direction and storytelling to help women-led brands and entrepreneurs create visuals that connect, convert, and confidently reflect their mission.

Follow Daniela Larsen on Instagram

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