Hi, I'm Daniela Larsen — San Diego Brand Photographer

Based in La Jolla, I help founders, brands, and creative spaces tell their story through photography that's as strategic as it is beautiful.

Daniela Larsen San Diego Portrait Photographer by Scrips Pier La Jolla
Daniela Larsen

Lifestyle Photographer. Graphic Designer. Photo Stylist. Entrepreneur.

As a self-taught photographer with a graphic design degree from San Diego State University, my journey behind the lens began over 15 years ago with the launch of Sereia Photography — a family portrait brand rooted in the golden light of La Jolla's coastline.

What started as a passion for preserving moments soon grew into a career capturing thousands of families across Southern California. Along the way, I realized the same skills that made portraits feel timeless — light, emotion, intentional composition — were exactly what growing brands needed too.

As my clients evolved — launching businesses, building products, and stepping into entrepreneurship — so did my work. Today, I partner with bold, creative, purpose-driven founders and brands who are ready to be seen. Through brand photography, lifestyle imagery, product styling, and interior shoots, I help you show up with clarity and a visual presence that reflects the impact you're here to make.

My graphic design background isn't just a credential — it's baked into every shoot. I think in composition, color, and hierarchy, which means your images don't just look beautiful. They're built to work across your website, social media, and marketing from day one.

A vintage Canon camera with a black strap hanging from a plain white background.

Whether I'm photographing you, your products, or your space — every image is built around one goal: making sure the world sees you the way you actually are.


Photography Services

Ready to show up with visuals that match your level?

Let's build your shoot together.

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