Lifestyle Photographer

La Jolla-based lifestyle photographer and product stylist blending storytelling, strategy, and style to capture women building meaningful brands

Lifestyle Photographer. Creative Director. Product Stylist. Designer. Entrepreneur.

Daniela

As a self-taught photographer with a degree in design from San Diego State University, my journey behind the lens began over 14 years ago with the launch of Sereia Photography — a family-focused brand rooted in the golden light of La Jolla’s coastline.

What started as a passion for preserving moments soon evolved into a career capturing the stories of hundreds of families across San Diego. But as my clients grew — launching businesses, building brands, and stepping into entrepreneurship — so did my calling.

Daniela Larsen San Diego Portrait Photographer by Scrips Pier La Jolla

Today, I support bold, creative, purpose-driven women who are ready to be seen. Through editorial-style brand photography and lifestyle product imagery, I help female entrepreneurs show up with clarity, confidence, and a visual presence that reflects the impact they’re here to make.

From personal branding sessions to elevated product styling, I blend my design background, storytelling instincts, and years of photography experience to deliver imagery that’s more than beautiful — it’s intentional, empowering, and built for growth.

A vintage Canon camera with a black strap hanging from a plain white background.

Whether it’s capturing your essence or showcasing your products in their best light, I believe every woman deserves to be photographed in her element — strong, creative, and unapologetically herself.


Modern lifestyle and brand photographer

for the woman who dares to dream — and designs the life she loves.